Statistics show that over 60% of Facebook ad sales are made of mobile apps. You might be wondering why app developers prefer to make sales using Facebook mobile app ads. The answer is simple; Facebook is indisputably the most famous social network site on earth, with an estimate of over 1.5 billion users, according to recent reports. Facebook made themselves very useful and today, people are reckoning with them including app developers.


The Facebook ads platform is a major attraction to app developers. It is a way of reaching out to app users, and as such will increase the number of your app installs. If you do not know how to use Facebook ads to increase your app installs, you do not have to worry because by the time you are done with this article, you will have what it takes to at least get started. So, here are some tips on how use Facebook ads increase your app installs


This is a feature of the Facebook ads that helps you increase your mobile app installs by optimizing your campaign objectives. What you have to do is select the option for “optimize for installs”. Experienced app developers strongly advice that you trust Facebook algorithms; they are designed to take the apps to their proper destinations. Do not give in to the urge to do it yourself, Facebook ads will optimize your app for the right impression and increased number of download and installations.



Make sure you always segment your ad sets/campaign between different operating systems (OS), namely iPhones and Androids. Take your time to make sure that iPhone users are redirected to your app’s iTunes page while android users should be sent to Google Play store.

Still on the issue of segmenting your campaign, find out how your app works on different devices. This will help you get a better idea of what works best for you.


The holiday season is a great time for app developers to increase the rate of their app downloads; that is if they do the right thing. During holiday seasons, a lot of people get new phones and they naturally want to download some apps into their phones. Facebook mobile app install ads targets these new phones bringing your app to light before them. This is a sure way of increasing the rate of your app download.